The Importance of Catering to Health-Conscious Consumers

Apr 24, 2018 editor

CGA and UKHospitality's Future Shock report has revealed that 50% of consumers take the availability of healthy options into account when choosing where to dine.

According to consumer research, almost six out of ten adults claim to "proactively try to lead a healthy lifestyle". This was increasingly prevalent among young, urban, degree-educated professionals.

However, those who were more likely to lead a healthy lifestyle were also found to be the most likely to want the option of having an alcoholic beverage with their meal.

The report also highlighted the importance of staying up-to-date with technology, as almost six in ten diners check a bar or restaurant's website to view the menu or opening times. More and more people are also downloading apps to access rewards and offers, and the use of contactless payment systems to pay the bill is on the rise.

On the other hand, the report also points out that almost 30% of over-65s never use the internet.

The CGA and UKHospitality also predicted a post-Brexit recruitment crisis in the sector, saying that businesses will be keeping a close watch on the outcome of negotiaions as Britain prepares to leave the EU.

Business unit director at CGA, Jamie Campbell, said: "This is a time of huge change in out-of-home eating and drinking, and our latest edition of Future Shock spotlights three of the most pressing isseus: technology, health and Brexit. Understanding these, and the many other trends uncovered by CGA's research, is going to be crucial for all operators in the months and years ahead."